Original Listing Description

eBay 1960s COCA-COLA ADVERTISING RESTAURANT CAFE Lighted Winter Scene MENU BOARD SIGN \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ THIS MONTH, WE ARE PLEASED TO OFFER MANY FINE ANTIQUE AND COLLECTIBLE ARTIFACTS AND RARITIES FROM MISSISSIPPI AND LOUISIANA ESTATES AND PRIVATE COLLECTIONS PLEASE CHECK OUR OTHER EBAY LISTINGS FOR MORE EXAMPLES OF EARLY ANTIQUES & COLLECTIBLES / \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ DESCRIPTION NO SHIPPING ~ ONLY AVAILABLE FOR LOCAL PICKUP AT OUR WAREHOUSE IN McCOMB, MISSISSIPPIAN AUTHENTIC COCA-COLA ADVERTISING MENU BOARD SIGN, TYPICAL OF THE TYPE FOUND IN A CAFE OR RESTAURANT ~ MEASURING 50" WIDE X 21" TALL X 6" DEEP, WITH AN ALUMINUM FRAME ~ ILLUMINATED, WITH A 110 VOLT CORD AND PLUG ~ FEATURES A COCA-COLA FOUNTAIN SERVICE CUP WITH AN ICY WINTER SCENE BACKGROUND INCLUDES LETTERS SHOWN, AS WELL AS AN ADDITIONAL "TREE" OF UNUSED LETTERS, BOTH BLACK AND RED.CONDITION REPORT > AS ACQUIRED, NOT CLEANED OR ALTERED, STORED AWAY FOR A NUMBER OF YEARS ~ A RATHER WELL PRESERVED EXAMPLE ~ PERHAPS TYPICAL AND MINOR ELEMENTS RELATIVE TO AGE, HANDLING AND MATERIAL ~ OVERALL FINE, VINTAGE CONDITION, BEST NOTED BY EXAMINING THE IMAGES OFFERED.HISTORY OF COCA-COLAIn May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first scripted "Coca Cola" into the flowing letters which has become the famous logo of today.The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886.About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of sales were a loss.Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut.By the late 1890s, Coca-Cola was one of America's most popular fountain drinks. With another Atlanta pharmacist, Asa Griggs Candler, at the helm, the Coca-Cola Company increased syrup sales by over 4000% between 1890 and 1900. Advertising, was an important factor in Pemberton and Candler's success and by the turn of the century, the drink was sold across the United States and Canada. Around the same time, the company began selling syrup to independent bottling companies licensed to sell the drink. Even today, the US soft drink industry is organized on this principle.Until the 1960s, both small town and big city dwellers enjoyed carbonated beverages at the local soda fountain or ice cream saloon. Often housed in the drug store, the soda fountain counter served as a meeting place for people of all ages. Often combined with lunch counters, the soda fountain declined in popularity as commercial ice cream, bottled soft drinks, and fast food restaurants came to the fore.On April 23, 1985, the trade secret "New Coke" formula was released. Today, products of the Coca Cola Company are consumed at the rate of more than one billion drinks per day. \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\PLEASE USE THE EBAY "CONTACT SELLER" FUNCTION TO CONTACT US AND RESOLVE ANY QUESTIONS BEFORE BIDDINGTHIS ITEM IS AVAILABLE ONLY FOR LOCAL PICK-UP ~ DUE TO SIZE, WEIGHT OR OTHER FACTORS \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ (Condition: Pre-Owned)

Note: This item has been sold and is no longer available. This page serves as a historical price reference for Coca Cola collectors and appraisers.