Original Listing Description

The $300 price is arbitrary. Research tells me this is a rare and seldom seen Coca-Cola serving tray, but I am unable to determine its value. The1920 "Golfer Girl" design was produced in three versions - large 13 3/4" X 16 1/2" oval, 10 1/2" X 13 1/4" rectangle, and 4 3/8" X 6 1/8" change tray (this was the last change tray issued in the United States). According to author Cecil Munsey, collectors place a premium value on having all three together. I believe this to be an original 1920 production tray for several reasons: I have owned it for over 50 years and acquired it in this condition, "TRADE MARK Registered" appears on the tail of the "C" in Coca-Cola script, and "COPYRIGHT COCA-COLA" appears near the bottom of the illustration. Note that golfers are visible on the horizon. The illustration for the rectangular tray depicts golfers at lower left of illustration, but they are obscured from this larger oval version. The image appears to have faded, while the border and gold trim have not. This indicates that colors in the image may be less vivid due to the process of enlarging the original image in order to produce the larger oval tray. It didn't fade.It would be interesting to learn who the lovely model was for 1916-1924 Coca-Cola advertisements Two companies producing advertising items beginning in1887 and 1888 in Coshocton, Ohio merged in 1901 to become Meek and Beach, but due to some rivalry, by 1905 Henry Daniel Beach formed his own company, H.D. Beach Company. In 1909 Mr. Meek changed the name of his company to American Art Works. In 1912, Mr. Beach began producing tin and porcelain enamel thermometers and other outdoor advertising, but both companies continued producing metal advertising trays.I am no expert, but I'm thinking that, like the rectangular "Golfer Girl" tray and the change tray, the oval tray presented here was produced by H.D. Beach Company in Coshocton, Ohio. Please examine the photos carefully to form your own opinion of history and condition. The tray is in overall good condition, with certain chips, scratches and a dent at the bottom. I am happy to answer any questions, and will appreciate knowing the existence of a similar tray and how to evaluate this tray. Bid whatever you think is a fair price. Thanks for looking and best wishes! (Condition: Pre-Owned)

Note: This item has been sold and is no longer available. This page serves as a historical price reference for Coca Cola collectors and appraisers.