"NEW COKE" Bottle - Houston Coca Cola Bottling Company - Mint
"NEW COKE" Bottle - Houston Coca Cola Bottling Company - Mint
SOLD $99.00 Sold: Dec 20, 2024 on eBayOriginal Listing Description
In my 25 year stint with Coca Cola, I saw the introduction of "New Coke" on May 6, 1985. One of the vice presidents of Coca Cola decided to change the flavor, due to slightly declining sales. I don't think he is there anymore. Customers immediately did not like the new flavor. It lacked carbonation, customers said, "much like Pepsi". For this reason, I had several retail customers on my route order pallets of 6 pack cans, of what they call now, "original Coca Cola". They would save it for customers that particularly asked for it. In my 39 years since "New Coke" was introduced, I have never seen this glass 10 oz. bottle. I have seen many, many cans, which are mostly corroded and empty now. There were only 4000 of these bottles made, so it is particularly rare. This one was bottled originally at the Houston Coca Cola Bottling Company, as it states on the labels. The condition is very good. The painted labels are brilliant. The bottle is unopened, and the crown cap is brilliant. Notice there is no "Classic" on the cap, that name came later. Shipping for this bottle will be only $9.00, anywhere in the U.S. for 2-4 day mail. If you like, and purchase more of my many asst. bottles, I will ship them FREE with this one. (Condition: Pre-Owned)
Note: This item has been sold and is no longer available. This page serves as a historical price reference for Coca Cola collectors and appraisers.
Original Listing Description
In my 25 year stint with Coca Cola, I saw the introduction of "New Coke" on May 6, 1985. One of the vice presidents of Coca Cola decided to change the flavor, due to slightly declining sales. I don't think he is there anymore. Customers immediately did not like the new flavor. It lacked carbonation, customers said, "much like Pepsi". For this reason, I had several retail customers on my route order pallets of 6 pack cans, of what they call now, "original Coca Cola". They would save it for customers that particularly asked for it. In my 39 years since "New Coke" was introduced, I have never seen this glass 10 oz. bottle. I have seen many, many cans, which are mostly corroded and empty now. There were only 4000 of these bottles made, so it is particularly rare. This one was bottled originally at the Houston Coca Cola Bottling Company, as it states on the labels. The condition is very good. The painted labels are brilliant. The bottle is unopened, and the crown cap is brilliant. Notice there is no "Classic" on the cap, that name came later. Shipping for this bottle will be only $9.00, anywhere in the U.S. for 2-4 day mail. If you like, and purchase more of my many asst. bottles, I will ship them FREE with this one. (Condition: Pre-Owned)
Note: This item has been sold and is no longer available. This page serves as a historical price reference for Coca Cola collectors and appraisers.