Original Listing Description

COCA-COLA Post WORLD WAR II GAS & OIL SERVICE STATIONS ADVERTISING SALES Folio \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ THIS MONTH, WE ARE PLEASED TO OFFER MANY FINE ANTIQUE AND COLLECTIBLE ARTIFACTS AND RARITIES FROM MISSISSIPPI AND LOUISIANA ESTATES AND PRIVATE COLLECTIONS PLEASE CHECK OUR OTHER EBAY LISTINGS FOR MORE EXAMPLES OF EARLY ANTIQUES & COLLECTIBLES \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ DESCRIPTION MEASURING APPROXIMATELY 12 X 14 INCHES, THIS EXTENSIVE FOLIO IS A RARE COLLECTION OF POST-WORLD WAR II PROMOTIONAL MATERIALS, USED BY COCA-COLA BOTTLER SALESMEN TO ENCOURAGE GAS STATIONS TO OFFER COCA-COLA PRODUCTS. THE FOLIO CONTAINS VARIOUS MARKETING ELEMENTS DESIGNED TO BOOST TRAFFIC AND ENHANCE CUSTOMER LOYALTY AT SERVICE STATIONS. THE COVER FEATURES BOLD TEXT, READING PROVED TRAFFIC BUILDERS FOR SERVICE STATIONS, ALONG WITH THE FAMILIAR DRINK COCA-COLA LOGO. WITHIN, A RICH ASSORTMENT OF PROMOTIONAL ITEMS IS PRESENTED, EACH AIMED AT ATTRACTING PATRONS THROUGH ENGAGING DISPLAYS AND ENTICING OFFERS. KEY COMPONENTS INCLUDE: PROMOTIONAL BOOKLETS: TITLES SUCH AS AUTOMOBILUS AMERICANUS AND INCREASE YOUR TIRE SALES HIGHLIGHT TAILORED MARKETING STRATEGIES DESIGNED TO INTEGRATE COCA-COLA OFFERINGS WITH AUTOMOBILE SERVICES. PROMOTIONAL CARDS AND TAGS: NOTABLE TAGS FEATURING BRANDS LIKE PHILLIPS 66, MOBILGAS, AND PURE OIL CO. WERE INCLUDED TO PROMOTE BOTTLE RETURNS AND INCENTIVIZE PURCHASES THROUGH COCA-COLA REWARDS. COUPONS AND LOYALTY PROMOTIONS: A 'FIVE OF A KIND' PROMOTION ENCOURAGES REPEAT BUSINESS WITH REDEEMABLE COCA-COLA COUPONS. THIS INITIATIVE FOSTERS CUSTOMER RETURN BY OFFERING A CARTON OF COCA-COLA FOR ACCUMULATED PURCHASES. GRAND OPENING AND EVENT ADVERTISEMENTS: EYE-CATCHING POSTERS FOR GRAND OPENING DAY EVENTS OFFER PATRONS COCA-COLA INCENTIVES WITH FUEL PURCHASES, BUILDING EVENT TRAFFIC AND ENCOURAGING REPEAT VISITS. FOR EXAMPLE, THE PHILLIPS 66 AND PURE GAS STATIONS HELD OPEN HOUSE CELEBRATIONS, DISTRIBUTING SIX-BOTTLE CARTONS OF COKE WITH GAS PURCHASES. EACH ITEM IN THIS FOLIO DEMONSTRATES COCA-COLA'S POSTWAR STRATEGY TO INTEGRATE ITS PRODUCTS INTO DAILY CONSUMER ROUTINES AT SERVICE STATIONS, THUS PROMOTING BRAND VISIBILITY AND CREATING OPPORTUNITIES FOR REPEAT CUSTOMER INTERACTIONS. THIS UNIQUE AND HISTORICAL FOLIO IS AN EXCEPTIONAL EXAMPLE OF MID 20TH CENTURY MARKETING, EMBODYING COCA-COLAS EFFORTS TO ALIGN WITH AMERICAN AUTOMOBILE CULTURE AND SERVICE STATION RETAIL, MARKING AN ERA OF INNOVATIVE PROMOTIONAL TACTICS. CONDITION REPORT > MASTER FOLIO EXHIBITS SOME VARYING ELEMENT RELATIVE TO AGE, STORAGE AND MATERIALS, NONE OVERT ~ INTERIOR CONTENTS ARE REMARKABLY WELL PRESERVED AND PERHAPS NEVER HANDLED. HISTORY OF COCA-COLA In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson. Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first scripted "Coca Cola" into the flowing letters which has become the famous logo of today. The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886. About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of sales were a loss. Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut. By the late 1890s, Coca-Cola was one of America's most popular fountain drinks. With another Atlanta pharmacist, Asa Griggs Candler, at the helm, the Coca-Cola Company increased syrup sales by over 4000% between 1890 and 1900. Advertising, was an important factor in Pemberton and Candler's success and by the turn of the century, the drink was sold across the United States and Canada. Around the same time, the company began selling syrup to independent bottling companies licensed to sell the drink. Even today, the US soft drink industry is organized on this principle. Until the 1960s, both small town and big city dwellers enjoyed carbonated beverages at the local soda fountain or ice cream saloon. Often housed in the drug store, the soda fountain counter served as a meeting place for people of all ages. Often combined with lunch counters, the soda fountain declined in popularity as commercial ice cream, bottled soft drinks, and fast food restaurants came to the fore. On April 23, 1985, the trade secret "New Coke" formula was released. Today, products of the Coca Cola Company are consumed at the rate of more than one billion drinks per day. \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ PLEASE USE THE EBAY "CONTACT SELLER" FUNCTION TO CONTACT US AND RESOLVE ANY QUESTIONS BEFORE BIDDING FREE SHIPPING ON THIS ITEM TO DOMESTIC ADDRESSES ONLY INTERNATIONAL SHIPPING AVAILABLE FOR SOME ITEMS ~ CONTACT US FOR A RATE QUOTE BEFORE BIDDING > (Condition: Pre-Owned)

Note: This item has been sold and is no longer available. This page serves as a historical price reference for Coca Cola collectors and appraisers.