Original Listing Description

DESCRIPTION: Set of 4 1990's OK Soda cans made by the Coca Cola Company. OK Soda was a product of the Coca Cola company which was test marketed only in a few cities in the US. It did not sell very good in the select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. Cans are empty, made of aluminum and hold 12 ounces.Here some info from Wikipedia: OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink's slogan was "Things are going to be OK."Despite a nationwide advertising campaign and intense media attention, OK Soda was marketed only in select areas, representing different demographic areas during the summer of 1993.In 1993, Coca-Cola CEO Roberto Goizueta rehired Sergio Zyman to be the chief of marketing for all Coca-Cola beverage brands, a surprising choice given that Zyman had worked closely with the New Coke campaign, possibly the largest advertising failure in Coke's history.Despite a nationwide advertising campaign and intense media attention, OK Soda was marketed only in select areas, representing different demographic areas during the summer of 1993.Cans and the print advertisements for the soft drink, created by Wieden+Kennedy creative director Charlotte Moore, conceptual artist Peter Wegner, and designer Todd Waterbury, featured work by popular "alternative" cartoonists Daniel Clowes and Charles Burns. Unlike the brightly colored Coca-Cola cans, they were decorated in drab shades of gray, with occasional red text. In addition to the primarily two-tone illustrations, the cans would feature a special code that could be entered at the given 800 number, which was 1-800-I Feel OK, as well as a "Coincidence", which was usually some odd bit of trivia about some town in the United States, as well as manmade bird calls. They would also sometimes contain messages from the OK Manifesto, which was a series of platitudes about OK-Ness, pithy thought reform sayings with no real meaning, doublespeak, mocking traditional advertisement slogans or catch-phrases. Some cans had similar messages printed on their inside CONDITION: All 4 cans have sealed pull-tabs and were drained from the bottom. They are in very good condition with minor wear/dings. See pictures Shipping: USA: $7.95 with tracking # (Condition: Pre-Owned)

Note: This item has been sold and is no longer available. This page serves as a historical price reference for Coca Cola collectors and appraisers.